Public Relations Strategy
Businesses turn to us when they need to get their messages across to their desired audiences, at the right moment and through impactful storytelling. We help them leave a mark, earn credibility, be visible and connect with audiences.
Through earned media, media relations, sponsored content or advocacy marketing, be it on digital or traditional platforms, our team of strategists have got it all covered.
We feed on insights into the ever-shifting media landscape and have an extended knowledge and networking with our media partners.
Reputation and Crisis Management
When the going gets tough…
With insights from global players, our team is among the few on the island to have had training and experience in successfully managing crises and upholding reputation in tough times,
We are solutions providers. We design protocols and strategies to maintain control. This is done through analysis and context-based methods.
With preparedness being key, we go beyond the reactive measures. At Odysseus, we trigger clients’ potential to mitigate risk and uplift their reputation.
Services we offer:
- Strategy development to support the client’s objectives
- Elaboration of messaging
- Development of yearly PR plan
- Creative ideation and initiatives
- Media training for leaders
- Media relations: engage with the media
- Pitch for interviews
- Preparation and dissemination of press releases
- Interview of leaders on video
- Elaboration of crisis communications plans
- Media monitoring
- Elaboration of CSR plan